Why Republicans Win

The Republican agenda is counter to what most Americans want, yet they win more often than Democrats. Why?

Divide and Conquer! 

The Republican party is very aggressive in its messaging and has their own dedicated cable channel to push the messages aimed at stirring up anger, fear and hatred. The strategy is divide and conquer.

Rather than come up with popular solutions they take the easy path of blaming everyone else for the problems the country faces. This was the strategy of Stalin and Hitler (not saying all Republicans are the same, just that they use the same strategy) and it is an effective one. Much easier to blame someone else than it is to come up with practical solutions for improving things.
Think about it, who is more responsible for wages that dont keep up with inflation or rising medical prices? Immigrants working minimum wage (or lower) jobs or the people in charge of the banks and big corporations? More people each year from prescription drugs than illegal drugs but the Pharmaceutical companies donate money to GOP coffers so the focus is put on illegal drugs.  Sure, stop those from coming in or being made but lets not ignore the major killer just because they pay you off.

Who caused the last recession? Illegal Immigrants, poor people tricked into taking out loans they could not afford? Or the banks that knew they could not pay off the loan but aggressively conned them into signing up? The banks knew that they could confiscate the homes and other collateral and even if they lost money the taxpayer would cover their losses.

Summary

Divide and conquer and lying to their base is an effective strategy, at least until they get caught too often at those lies. It is not very American and has numerous long term problems (you eventually run ot of people to blame and of course waste a lot of time and energy looking for victims rather than working on solutions) but its suitable for those who focus on the short rather than long term.

For example the GOP ran for 7 years on repealing and replacing ObamaCare or the AHCA but once they had power it turned out they never worked out an actual plan they could agree on. They of course tried to blame not having a super majority for the failure but the reality is if they could not get all Republicans on board (Mostly the House Freedom Caucus kept sabotaging their efforts) how can anyone take them seriously?  I mean with 7 years surely YOU would have put in work on something you ran on as a key issue right?

It seems Trump, who is not as smart or sophisticated in his lies is slowly hurting the party but he is good at playing up peoples fears. Those who favor smaller government and fewer regulations need to break off and join the Libertarian party. With that influx it has a better chance of winning, I think Trump has irrevocably damaged the Republican party.